look in the customer's view point

disappointed salesman of a leading cool drink returns from his Middle East assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, " When I got posted in the Middle East, I was very confident that I will makes a good sales pitch as the drink is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through 3 posters...

First poster, a man crawling through the hot desert sand... totally exhausted and panting.

Second, the man is drinking our drink.


Third, our man is now totally refreshed. Then these posters were pasted all over the place"

That should have worked," said the friend.

The salesman replied, " Well, not only did I not speak Arabic, I also didn't realize that Arabs read from right to left..."

EGO problem-- funny

Ego Problem:

This is an actual radio conversation of a US Naval ship with Canadian authoritis off the coast of Newfoundland in October 1995
Radio conversation released by the chief of naval operations , 10-10-95


CANADIANS : Please Divert your course 15 degrees to the South to avoid a collision

AMERICANS : Recommended You Divert your course 15 degrees to the North to avoid a collision

CANADIANS : NEGATIVE You will have to Divert your course 15 degrees to the South to avoid a collision

AMERICANS : This is the Captain of a US Navy ship, I say again divert YOUR course

CANADIANS : NO , I say again ,YOU Divert YOUR course

AMERICANS : This is the Aircraft carrier US LINCOLN, the second largest ship in the United States Atlantic Fleet. We are Accompanied with three Destroyers ,three Cruisers and numerous support vessels.I DEMAND that You change your course 15 degrees to the North .I say Again , that's one - five degrees north, or COUNTER MEASURES will be undertaken to ensure the safety of this ship

CANADIANS : This is a LIGHT HOUSE , Your call Smiley

seven intelligences-- check yours

• Linguistic intelligence -- language functions; speaking, reading, writing
• Logical-mathematical intelligence -- scientific thinking; mathematics
• Spatial intelligence -- visualization; spatial manipulation; navigation
• Bodily-kinesthetic intelligence -- skillful physical movement; handling and manipulating objects and tools; kinesthetic control
• Musical intelligence -- musical understanding and skill
• Interpersonal intelligence -- understanding others; "reading" their personalities and feelings
• Intrapersonal intelligence -- understanding ourselves; "reading" our own personalities and feelings

Motivation

Motivation
The mantra to drive us and others.